Fernanda Froes
b. Rio de Janeiro, Brazil; lives and works in Coral Gables, FL.
Fernanda Froes is a visual artist with degrees in Graphic Design and Industrial Design from Universidade do Estado do Rio de Janeiro. Froes worked as an art director in multinational advertising agencies and as a graphic designer for more than 20 years. Her works have appeared in Brazilian and international publications. Since January 2020, she has pursued an MFA – In visual Arts at Miami International University of Art and Design.
Her work takes inspiration from nature, its phenomena, and how humans interpret it throughout time. She investigates scientific and historical events and consequently brings attention to environmental and cultural preservation. Froes’ working process usually begins with drawings, which evolve diversely into a media combination, including watercolor, printmaking, and digital illustration. She has participated in collective exhibitions in Miami and New York.
Fernanda Froes
Nasceu no Rio de Janeiro, vive e trabalha em Coral Gables, Florida.
Fernanda Froes é uma artista visual nascida no Rio de Janeiro, Brasil. É formada em Design Gráfico e Design Industrial pela Universidade do Estado do Rio de Janeiro. Froes trabalhou como diretora de arte em agências de publicidade multinacionais e trabalha como designer gráfica há mais de 20 anos. Seus trabalhos foram exibidos em publicações brasileiras e internacionais. Desde janeiro de 2020, ela está cursando um MFA – Em Artes Visuais na Miami International University of Art and Design.
Seu trabalho se inspira na natureza, seus fenômenos e como os humanos a interpretam ao longo do tempo. Ela investiga eventos científicos e históricos e, consequentemente, chama a atenção para a preservação ambiental e cultural. Seu processo de trabalho geralmente começa com o desenho, que depois evolui de forma diversa para uma combinação de mídias, incluindo aquarela, gravura e ilustração digital. Ela participou de exposições coletivas nos EUA – Miami e Nova York.
SÃO PAULO - MIAMI - NYC
Amazonia, 2021
304 hand-cut inkjet printed butterflies on biodegradable acetate, insect pins, raw linen, wooden shadow box.
Amazonia is inspired by an academic article* by Brazilian scientist Ricardo Spaniol.
The study shows that butterflies and moths gradually became less colorful in the
devastated areas of the Amazon Forest. Fires and human deforestation are clear
causes of environmental change in the Amazon. The report demonstrates that adequate policies and investments in the regeneration of the Amazon Forest can revert the phenomena and recover the insects’ colors.
In this installation, the butterfly species Prepona narcissus, one of the endangered
species of the Amazon, is pictured with gradually diminishing colors in the main piece. The artist invites the public to participate by interacting with color-pencil on postcards and writing their ideas and solutions on them.
These colored postcards will be displayed next to the main piece. At the end
of the exhibition, the artist will mail all postcards collected to government authorities,
foundations, companies, and non-governmental entities. The goal is to bring attention to the current state of the Amazon rainforest and call for action.
*Spaniol, R.L., Mendonça, M.d.S., Hartz, S.M. et al. Discolouring the Amazon
Rainforest: how deforestation is affecting butterfly coloration. Biodiversity and
Conservation 29, 2821–2838 (2020). Link.
Amazonia, 2021
Main piece:
61 x 41 x 2 inches
304 hand-cut inkjet printed butterflies on biodegradable acetate, insect pins, raw linen, certified wooden shadowbox.
Interactive Piece:
Raw linen, certified wooden shadowbox.
Postcards: 6 x 4 inches
